Control Panel
A control panel is a web based interface provided by the web hosting company that allows users to manage various aspects of their web hosting account, such as domain settings,…
Glossary
Learn about the technology that supports your online activities with our glossary. It will help you understand terms like domain name, hosting software, mobile apps, web terminologies, digital marketing, and more.
Conversational Search
Searching by asking a full question, often as a follow-up to a previous one, the way you would ask a person. It favours pages that answer plainly over pages stuffed with keywords.
Conversion Rate
The percentage of website visitors who take a desired action, such as making a purchase or filling out a form, out of the total number of visitors.
Cookie
A cookie is a small piece of data stored on a user’s device by a web browser while the user is browsing a website. Cookies are used to remember user preferences, track user…
Cookie Consent
Cookie consent refers to obtaining user permission before setting non essential cookies on their devices. It is a legal requirement in many jurisdictions to ensure user privacy…
Cookie Expiration
Cookie expiration refers to the duration for which a cookie remains valid on a user’s device. After the expiration period, the cookie is automatically deleted by the browser.…
Cookie Policy
A cookie policy is a document or statement on a website that informs users about the use of cookies, their purpose, and how users can manage their cookie preferences. Describing…
CPA (Cost per Acquisition)
A pricing model that charges only when leads, sales, or conversions are generated, measuring the cost of acquiring one paying customer. A company pays $20 for each new customer…
CPC (Cost per Click)
A pricing model that measures the cost for each click on an ad, driving traffic to a website. The company pays $1 for every click on their online ad.
Crawl Budget
The rough limit on how much of your site a crawler will fetch in a visit. Slow pages and endless near-duplicate URLs spend it on nothing, so the pages that matter get visited less often.
Crawling
The process by which search engines discover and index web pages. Search engine crawlers visit web pages and follow links to gather information for indexing.
CRM (Customer Relationship Management)
A set of applications used to manage customer data and interactions throughout the customer lifecycle. A company uses CRM software to track customer interactions and manage sales…
Cross-Browser Compatibility
Cross browser compatibility refers to the ability of a website to function consistently and display correctly across different web browsers, such as Chrome, Firefox, Safari, and…
CSS (Cascading Style Sheets)
CSS is a style sheet language used to describe the presentation of a document written in HTML. It defines the visual appearance and formatting of web content.
CTR (Click-Through Rate)
The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
Cybersecurity
Cybersecurity is about protecting systems, networks, and programs from digital attacks. It involves implementing security measures to prevent unauthorized access, data breaches,…
Dark Post
An unpublished targeted ad that does not appear on the advertiser’s timeline, page, or stories, or in the feeds of its followers.
Dark Social
A social media term used to describe website referrals that are difficult to track.
Data Warehousing
Data warehousing is the process of collecting, storing, and managing large volumes of data from various sources. It involves the use of data warehouses for analytics and reporting.
Database
A database is a structured collection of data that is organized and accessed electronically. It is commonly used to store information for dynamic website content, such as user…
DDoS (Distributed Denial of Service)
Definition: DDoS (Distributed Denial of Service) is a cyberattack where multiple compromised systems flood a target with traffic, overwhelming its resources and causing a denial…
Dedicated Hosting
Dedicated hosting is a type of web hosting where an entire server is dedicated to a single website or organization. This provides full control over the server’s resources.
Deep Learning
Machine learning using neural networks with many layers. The depth is what lets a system learn complicated things — recognising a face, translating a sentence — without anyone specifying how.
Deep Link
A hyperlink that links to a specific page or piece of content within a mobile app, bypassing the app’s home page.