Dark Social
Definition: A social media term used to describe website referrals that are difficult to track.
Related terms
Affiliate Marketing
A strategy where individuals or organizations outside the business are rewarded for bringing new customers or visitors through promotion on their website. Personal or lifestyle…
Ad Schedule
A feature that determines when your ads will show, allowing you to specify the day of the week and time of day for ad display.
PPC (Pay-Per-Click)
An online advertising model in which advertisers pay a fee each time their ad is clicked, commonly used in search engine advertising.
Content Marketing
The strategic creation and distribution of valuable, relevant, and consistent content to attract and retain a target audience, with the goal of driving profitable customer action.
SMM (Social Media Marketing)
The use of social media platforms to connect with the audience to build a brand, increase sales, and drive website traffic.
Shareable Content
Content that spreads across the Internet as audiences connect and resonate with a topic, idea, or story, and click to share it with their friends and followers.