Remarketing
Definition: A digital marketing strategy that involves targeting ads to people who have already visited a website or used an app.
Related terms
CRM (Customer Relationship Management)
A set of applications used to manage customer data and interactions throughout the customer lifecycle. A company uses CRM software to track customer interactions and manage sales…
Dark Social
A social media term used to describe website referrals that are difficult to track.
A/B Testing
A/B testing, also called split testing, is a way to compare two versions of a web page or app to see which one works better. It’s like a controlled experiment where variant A is…
Social Trends
A subject or style of content that experiences a surge in popularity on social media.
Optimization Goal
The overall goal of an ad set, communicating to Facebook how the platform should optimize your ads for delivery.
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the practice of optimizing digital content for AI powered generative engines like ChatGPT, Google’s SGE, Bard, and other large language…