Remarketing
Definition: A digital marketing strategy that involves targeting ads to people who have already visited a website or used an app.
Related terms
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the practice of optimizing digital content for AI powered generative engines like ChatGPT, Google’s SGE, Bard, and other large language…
SEM (Search Engine Marketing)
A form of internet marketing that involves promoting websites by increasing their visibility in search engine results pages through paid advertising.
Dark Social
A social media term used to describe website referrals that are difficult to track.
Direct Message Marketing
A strategy that focuses on using direct messages (DMs) to privately develop relationships and business initiatives.
Shareable Content
Content that spreads across the Internet as audiences connect and resonate with a topic, idea, or story, and click to share it with their friends and followers.
Social Network
A dedicated website or other application that enables users to communicate with each other by posting information, comments, messages, images, etc.