Social Network — Glossary

Content Marketing

The strategic creation and distribution of valuable, relevant, and consistent content to attract and retain a target audience, with the goal of driving profitable customer action.

Digital Marketing

Optimization Goal

The overall goal of an ad set, communicating to Facebook how the platform should optimize your ads for delivery.

Digital Marketing

Digg

A user driven social content website where users can submit and vote on content.

Digital Marketing

Affiliate Marketing

A strategy where individuals or organizations outside the business are rewarded for bringing new customers or visitors through promotion on their website. Personal or lifestyle…

Digital Marketing

Disappearing Content

An item on social media that disappears after a specified period of time, most often 24 hours. Examples include Instagram Stories, Snapchat, and Facebook Stories.

Digital Marketing

Brand Management

A function of marketing that employs various methods to increase the perceived value of a product or brand over time.

Related terms

Content Marketing

Optimization Goal

Digg

Affiliate Marketing

Disappearing Content

Brand Management