CTR (Click-Through Rate)
Definition: The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
Related terms
Shareable Content
Content that spreads across the Internet as audiences connect and resonate with a topic, idea, or story, and click to share it with their friends and followers.
Social Network
A dedicated website or other application that enables users to communicate with each other by posting information, comments, messages, images, etc.
SERP (Search Engine Results Page)
The page displayed by search engines in response to a query, which includes a list of results and often paid advertisements. Example : The first page of Google search results is a…
Social Trends
A subject or style of content that experiences a surge in popularity on social media.
Conversion Rate
The percentage of website visitors who take a desired action, such as making a purchase or filling out a form, out of the total number of visitors.
Affiliate Marketing
A strategy where individuals or organizations outside the business are rewarded for bringing new customers or visitors through promotion on their website. Personal or lifestyle…