Conversion Rate
Definition: The percentage of website visitors who take a desired action, such as making a purchase or filling out a form, out of the total number of visitors.
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Definition: The percentage of website visitors who take a desired action, such as making a purchase or filling out a form, out of the total number of visitors.
The systematic computational analysis of data or statistics, often used to measure the performance of a website or marketing campaign.
A technology that allows people and businesses to interact together online, examples include Facebook, Instagram, LinkedIn, Reddit, Tiktok, and Twitter.
The overall goal of an ad set, communicating to Facebook how the platform should optimize your ads for delivery.
The process of identifying and cultivating potential customers for a business’s products or services.
An online advertising model in which advertisers pay a fee each time their ad is clicked, commonly used in search engine advertising.
Internet shorthand where acronyms represent short phrases used when communicating on social media. LOL (Laugh Out Loud), TBT (ThrowBack Thursday), TBH (to be honest).