Conversion Rate
Definition: The percentage of website visitors who take a desired action, such as making a purchase or filling out a form, out of the total number of visitors.
Related terms
CRM (Customer Relationship Management)
A set of applications used to manage customer data and interactions throughout the customer lifecycle. A company uses CRM software to track customer interactions and manage sales…
Purpose of Using Hashtags
Hashtags are used to organize content, increase engagement, and help users discover messages with a specific topic on social media platforms. Research indicates that using…
Content Strategy
The planning and implementation of digital content to work towards a uniform end, including creation and distribution of content for digital marketing campaigns. Developing a…
CPC (Cost per Click)
A pricing model that measures the cost for each click on an ad, driving traffic to a website. The company pays $1 for every click on their online ad.
Image Ad
An ad that uses a single static image combined with primary text, a headline, and an optional description.
A/B Testing
A/B testing, also called split testing, is a way to compare two versions of a web page or app to see which one works better. It’s like a controlled experiment where variant A is…