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Digital Marketing

CPC (Cost per Click)

Definition: A pricing model that measures the cost for each click on an ad, driving traffic to a website.

Example: The company pays $1 for every click on their online ad.

Related terms

Digital Marketing

Boost

The option to pay social media platforms to increase the reach of an existing post to followers or a targeted audience.

Digital Marketing

Conversion Rate

The percentage of website visitors who take a desired action, such as making a purchase or filling out a form, out of the total number of visitors.

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