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Digital Marketing

Disappearing Content

Definition: An item on social media that disappears after a specified period of time, most often 24 hours. Examples include Instagram Stories, Snapchat, and Facebook Stories.

Related terms

Digital Marketing

Shareable Content

Content that spreads across the Internet as audiences connect and resonate with a topic, idea, or story, and click to share it with their friends and followers.

Digital Marketing

Social Media Slang

Internet shorthand where acronyms represent short phrases used when communicating on social media. LOL (Laugh Out Loud), TBT (ThrowBack Thursday), TBH (to be honest).

Digital Marketing

Inbound Marketing

A marketing strategy that focuses on attracting customers through content and interactions that are relevant and helpful, rather than interruptive.

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