Inbound Marketing
Definition: A marketing strategy that focuses on attracting customers through content and interactions that are relevant and helpful, rather than interruptive.
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Definition: A marketing strategy that focuses on attracting customers through content and interactions that are relevant and helpful, rather than interruptive.
A strategy where individuals or organizations outside the business are rewarded for bringing new customers or visitors through promotion on their website. Personal or lifestyle…
Internet shorthand where acronyms represent short phrases used when communicating on social media. LOL (Laugh Out Loud), TBT (ThrowBack Thursday), TBH (to be honest).
An item on social media that disappears after a specified period of time, most often 24 hours. Examples include Instagram Stories, Snapchat, and Facebook Stories.
A form of engagement in which a user replies to a social media post.
A system to measure how well your ads rank compared to others competing for the same audiences.
A measure used to evaluate the efficiency of an investment, calculated as the gain from the investment minus the cost of the investment, divided by the cost of the investment.