Image Ad
Definition: An ad that uses a single static image combined with primary text, a headline, and an optional description.
Related terms
Dark Post
An unpublished targeted ad that does not appear on the advertiser’s timeline, page, or stories, or in the feeds of its followers.
Content Strategy
The planning and implementation of digital content to work towards a uniform end, including creation and distribution of content for digital marketing campaigns. Developing a…
SERP (Search Engine Results Page)
The page displayed by search engines in response to a query, which includes a list of results and often paid advertisements. Example : The first page of Google search results is a…
Organic Reach
A measurement of how many Facebook users saw a post without paid promotion or boosting.
History of Hashtags
The hashtag symbol, , was initially used as a way to group posts or pictures by category, phrase, or theme on social media, primarily on platforms like Instagram and Twitter. The…
ROI (Return on Investment)
A measure used to evaluate the efficiency of an investment, calculated as the gain from the investment minus the cost of the investment, divided by the cost of the investment.