Image Ad
Definition: An ad that uses a single static image combined with primary text, a headline, and an optional description.
Related terms
Social Trends
A subject or style of content that experiences a surge in popularity on social media.
Conversion Rate
The percentage of website visitors who take a desired action, such as making a purchase or filling out a form, out of the total number of visitors.
Affiliate Marketing
A strategy where individuals or organizations outside the business are rewarded for bringing new customers or visitors through promotion on their website. Personal or lifestyle…
Social Media Slang
Internet shorthand where acronyms represent short phrases used when communicating on social media. LOL (Laugh Out Loud), TBT (ThrowBack Thursday), TBH (to be honest).
Disappearing Content
An item on social media that disappears after a specified period of time, most often 24 hours. Examples include Instagram Stories, Snapchat, and Facebook Stories.
Comment
A form of engagement in which a user replies to a social media post.