Dark Post
Definition: An unpublished targeted ad that does not appear on the advertiser’s timeline, page, or stories, or in the feeds of its followers.
Related terms
Selfie Marketing
A social media marketing strategy commonly used for awareness campaigns in which brands create a trend for users to share via taking selfies.
Inbound Social Media Marketing
Tailoring social media experiences for a target audience to gain their attention and convert them into paying customers.
Email Marketing
The practice of sending commercial messages to a group of people using email, typically for the purpose of promoting products or services.
CPA (Cost per Acquisition)
A pricing model that charges only when leads, sales, or conversions are generated, measuring the cost of acquiring one paying customer. A company pays $20 for each new customer…
SMM (Social Media Marketing)
The use of social media platforms to connect with the audience to build a brand, increase sales, and drive website traffic.
Ad Schedule
A feature that determines when your ads will show, allowing you to specify the day of the week and time of day for ad display.