SMM (Social Media Marketing)
Definition: The use of social media platforms to connect with the audience to build a brand, increase sales, and drive website traffic.
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Definition: The use of social media platforms to connect with the audience to build a brand, increase sales, and drive website traffic.
The overall goal of an ad set, communicating to Facebook how the platform should optimize your ads for delivery.
The process of identifying and cultivating potential customers for a business’s products or services.
A social media marketing strategy commonly used for awareness campaigns in which brands create a trend for users to share via taking selfies.
Tailoring social media experiences for a target audience to gain their attention and convert them into paying customers.
The practice of sending commercial messages to a group of people using email, typically for the purpose of promoting products or services.
An unpublished targeted ad that does not appear on the advertiser’s timeline, page, or stories, or in the feeds of its followers.