Optimization Goal
Definition: The overall goal of an ad set, communicating to Facebook how the platform should optimize your ads for delivery.
Related terms
Remarketing
A digital marketing strategy that involves targeting ads to people who have already visited a website or used an app.
CTR (Click-Through Rate)
The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
Brand Management
A function of marketing that employs various methods to increase the perceived value of a product or brand over time.
Social Trends
A subject or style of content that experiences a surge in popularity on social media.
Retargeting/Remarketing
A marketing tactic to re engage people who previously interacted with content on a website or mobile app.
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the practice of optimizing digital content for AI powered generative engines like ChatGPT, Google’s SGE, Bard, and other large language…