Brand Management
Definition: A function of marketing that employs various methods to increase the perceived value of a product or brand over time.
Related terms
Dark Post
An unpublished targeted ad that does not appear on the advertiser’s timeline, page, or stories, or in the feeds of its followers.
CRM (Customer Relationship Management)
A set of applications used to manage customer data and interactions throughout the customer lifecycle. A company uses CRM software to track customer interactions and manage sales…
Conversion Rate
The percentage of website visitors who take a desired action, such as making a purchase or filling out a form, out of the total number of visitors.
Image Ad
An ad that uses a single static image combined with primary text, a headline, and an optional description.
Purpose of Using Hashtags
Hashtags are used to organize content, increase engagement, and help users discover messages with a specific topic on social media platforms. Research indicates that using…
Social Network
A dedicated website or other application that enables users to communicate with each other by posting information, comments, messages, images, etc.