Lead Generation
Definition: The process of identifying and cultivating potential customers for a business’s products or services.
Related terms
Disappearing Content
An item on social media that disappears after a specified period of time, most often 24 hours. Examples include Instagram Stories, Snapchat, and Facebook Stories.
Social Network
A dedicated website or other application that enables users to communicate with each other by posting information, comments, messages, images, etc.
Direct Message Marketing
A strategy that focuses on using direct messages (DMs) to privately develop relationships and business initiatives.
Brand Positioning
The process of building a brand identity that differentiates it from competitors through tone, voice, and visual design across advertising, promotion, and social media. Creating a…
Internet Platform
A digital service that facilitates communication between two or more online users.
Retargeting/Remarketing
A marketing tactic to re engage people who previously interacted with content on a website or mobile app.