Inbound Social Media Marketing
Definition: Tailoring social media experiences for a target audience to gain their attention and convert them into paying customers.
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Definition: Tailoring social media experiences for a target audience to gain their attention and convert them into paying customers.
A measure used to evaluate the efficiency of an investment, calculated as the gain from the investment minus the cost of the investment, divided by the cost of the investment.
A system to measure how well your ads rank compared to others competing for the same audiences.
A feature that determines when your ads will show, allowing you to specify the day of the week and time of day for ad display.
The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
A social media term used to describe website referrals that are difficult to track.
The overall goal of an ad set, communicating to Facebook how the platform should optimize your ads for delivery.