DevOps
DevOps is a way of working that brings together software development and IT operations to make the process of creating and delivering software faster and more reliable. Continuous…
Glossary
Learn about the technology that supports your online activities with our glossary. It will help you understand terms like domain name, hosting software, mobile apps, web terminologies, digital marketing, and more.
DHTML (Dynamic HTML)
Combines HTML, CSS, and JavaScript to create interactive and animated websites by allowing content to change dynamically. DHTML is used for creating dynamic menus, animations, and…
Digg
A user driven social content website where users can submit and vote on content.
Digital Twin
A working model of something real — a building, a supply chain — kept in step with it using live data, so changes can be tested before they are made for real.
Direct Message Marketing
A strategy that focuses on using direct messages (DMs) to privately develop relationships and business initiatives.
Disappearing Content
An item on social media that disappears after a specified period of time, most often 24 hours. Examples include Instagram Stories, Snapchat, and Facebook Stories.
DNS (Domain Name System)
The service that translates human readable domain names into numerical IP addresses that computers can understand DNS translates “example.com” into the corresponding IP address…
Domain Authority
A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). Websites with high quality backlinks and relevant…
Domain Name
A unique, human readable identifier for a website, such as “example.com” or “angkordesign.com” The domain name “google.com” points to the IP address of the Google website.
Domain Privacy Protection
A service that hides the domain owner’s personal information from public WHOIS databases Domain privacy protection shields the owner’s contact details associated with a domain.
Domain Transfer
The process of moving a domain name from one registrar to another Transferring a domain from one provider to another for better management or pricing.
Doxing
Revealing personal information online to the public without permission from the owner.
Drag and Drop
Drag and drop is a user interface technique that enables users to select an object—such as a file, icon, or text—by clicking on it, holding the mouse button, and moving (dragging)…
E-commerce SEO
E commerce SEO is the process of optimizing online stores and product pages to rank higher in search engine results and drive organic traffic to generate sales. Optimizing product…
E-E-A-T
Google’s shorthand for Experience, Expertise, Authoritativeness and Trust — the qualities its raters look for. Not a score you can see, but a decent description of what makes content worth surfacing.
eLearning
eLearning refers to the use of electronic technologies to access educational curriculum outside of a traditional classroom setting. It encompasses a range of online learning…
Email Marketing
The practice of sending commercial messages to a group of people using email, typically for the purpose of promoting products or services.
Embedding
A way of turning text into numbers so a computer can tell that “web hosting” and “website server space” are about the same thing. It is what makes search by meaning possible rather than search by exact word.
Engagement
Interaction and involvement with content on a website or social media platform, including likes, shares, comments, and time spent on a page. High engagement indicates user…
Enterprise SEO
Enterprise SEO is the practice of optimizing large scale websites with thousands or millions of web pages. It involves implementing SEO strategies at scale to improve overall…
Entity
A distinct thing a search engine can recognise: a company, a person, a place, a product. Being understood as an entity, rather than as a string of characters, is what lets you be recommended by name.
Entity SEO
Optimising to be recognised as a specific, real thing rather than for particular keywords. In practice it means consistent naming, structured data, and being mentioned in enough other places to be corroborated.
Error 404: Not Found
The HTTP 404 Not Found Error indicates that the server could not find the requested resource or webpage. When a user attempts to access a non existent page on a website, the…
Error 500: Internal Server Error
The HTTP 500 Internal Server Error is a generic error message indicating that something has gone wrong on the web server, but the server could not be more specific about what the…