Entity
A distinct thing a search engine can recognise: a company, a person, a place, a product. Being understood as an entity, rather than as a string of characters, is what lets you be recommended by name.
angkor@design~query "Angkor Design"
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A distinct thing a search engine can recognise: a company, a person, a place, a product. Being understood as an entity, rather than as a string of characters, is what lets you be recommended by name.
An older way of marking up facts, written as attributes on the HTML itself rather than in a separate block. Still understood, but JSON-LD is now the safer choice.
When an assistant names your website as the source of something it said, usually with a link. A citation is the AI-era equivalent of a first-page ranking — it is the thing worth competing for.
The limits placed on what an AI may say or do — refusing certain requests, staying on topic, never inventing a price. Essential on anything customer-facing.
A way of turning text into numbers so a computer can tell that “web hosting” and “website server space” are about the same thing. It is what makes search by meaning possible rather than search by exact word.
Organization markup with the details a local search needs — address, opening hours, service area, price range. What lets an assistant answer “is there one near me, and are they open now?”
A setting that controls how predictable an AI’s output is. Low temperature gives safe, repeatable answers; high temperature gives varied, more surprising ones — useful for ideas, risky for facts.