Sentiment Analysis
Automatically judging whether text is positive, negative or neutral. Used to read reviews and messages at a scale nobody could read by hand.
Related terms
Predictive Analytics
Using historical data to estimate what will happen next: which customers will lapse, which stock will run out. Useful precisely to the degree that the past resembles the future.
Author Authority
The weight given to content because of who wrote it. Advice attributed to a named person with a real background is treated very differently from advice signed by a company or by nobody.
Inference
The moment an AI actually answers, as opposed to when it was trained. Training happens once and costs a fortune; inference happens every time somebody asks, and is what you pay for per use.
BreadcrumbList Schema
Markup describing where a page sits in the site’s hierarchy. It helps both search engines and assistants understand that a page is a service under a category, not a stray document.
robots.txt
A plain text file at the root of a site listing which bots may read what. It is a request rather than a lock — well-behaved crawlers obey it, and all the major AI crawlers do.
Microdata
An older way of marking up facts, written as attributes on the HTML itself rather than in a separate block. Still understood, but JSON-LD is now the safer choice.