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AI & Answer Engines

JSON-LD

The format Google and the AI assistants prefer for structured data — a block of machine-readable facts tucked into the page. It states plainly what prose only implies: this is the business, this is the address, this is the price.

Related terms

AI & Answer Engines

Vector Database

A database built to store embeddings and find the closest matches quickly. It is the part of an AI search system that decides which of your pages is relevant to a question.

AI & Answer Engines

Answer Engine

An answer engine replies to a question with a written answer instead of a list of links. ChatGPT, Perplexity and Google’s AI Overviews are all answer engines. The old question was “do we rank?”; the new one is “are we the answer?”

AI & Answer Engines

Training Data

The text, images or code a model learned from. It shapes everything the model knows and every bias it carries, and it is why what your website said two years ago may still be what an assistant repeats.

AI & Answer Engines

AI Bias

When a system produces unfair results because its training data reflected an unfair world. It matters commercially as well as ethically: a biased model makes confidently wrong decisions about real people.

AI & Answer Engines

Microdata

An older way of marking up facts, written as attributes on the HTML itself rather than in a separate block. Still understood, but JSON-LD is now the safer choice.

AI & Answer Engines

Google-Extended

The robots.txt setting that controls whether Google may use your content for Gemini and AI Overviews. It is separate from ordinary Google Search, so you can allow one and refuse the other.

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