Watermarking
Marking AI-generated content so it can be identified later, often invisibly. Part of the same effort as provenance, and equally early.
Related terms
Conversational Search
Searching by asking a full question, often as a follow-up to a previous one, the way you would ask a person. It favours pages that answer plainly over pages stuffed with keywords.
AI Content Detection
Tools that claim to identify AI-written text. Unreliable in both directions, and worth knowing about mainly because somebody may point one at your content and draw a confident wrong conclusion.
Transformer
The model architecture behind almost every modern AI system, introduced in 2017. Its trick is paying attention to how every word in a passage relates to every other, which is what made fluent machine writing possible.
sameAs
A structured-data property that links your business to its profiles elsewhere — Facebook, LinkedIn, a directory. It is how a model confirms you exist in more than one place, which makes it far likelier to name you.
Model Drift
When a model gets worse over time because the world moved on and it did not. A pricing or demand model trained two years ago quietly stops matching how customers behave now.
OAI-SearchBot
The crawler OpenAI uses to answer live searches in ChatGPT, separate from GPTBot. Blocking one does not block the other, so a site can be absent from ChatGPT search while still being read for training.