Search Intent
What somebody actually wants when they type a query: to learn, to compare, to buy, or to find a specific site. Matching it matters more than matching the words.
Related terms
AI Content Detection
Tools that claim to identify AI-written text. Unreliable in both directions, and worth knowing about mainly because somebody may point one at your content and draw a confident wrong conclusion.
RDFa
Another attribute-based markup standard for embedding machine-readable facts in a page. Less common on business websites than JSON-LD, and largely equivalent in what it can express.
Prompt Library
A saved set of prompts a team reuses so results stay consistent between people. The simplest way to stop everyone reinventing the same instructions badly.
Knowledge Graph
A map of things and how they relate — this company, its founder, its address, its services. Search engines and AI systems use one to know that two mentions of a name refer to the same business.
Content Provenance
A record of where a piece of content came from and how it was made, sometimes attached to the file itself. Emerging as a way to tell an original photograph from a generated one.
User-Agent
The name a browser or bot gives when it requests a page. It is how a server tells Googlebot from ChatGPT from a person, and how robots.txt rules are addressed to one and not another.