Zero-Click Search
A search where the person gets their answer on the results page and never visits a website. Common for opening hours, definitions and conversions — and increasingly common for everything else as AI answers grow.
angkor@design~query "Angkor Design"
4 matches — opening studio
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A search where the person gets their answer on the results page and never visits a website. Common for opening hours, definitions and conversions — and increasingly common for everything else as AI answers grow.
A map of things and how they relate — this company, its founder, its address, its services. Search engines and AI systems use one to know that two mentions of a name refer to the same business.
Markup for an item you sell: name, price, currency, availability, condition. Without it an assistant reading your shop has to guess the price from the page, and sometimes guesses wrong.
Whether a website can be reached, understood and quoted by AI assistants. It covers crawler access, structured data, clear headings, published contact details and speed — the unglamorous things that decide whether a model will name you.
Training a model on examples that are already labelled with the right answer. It is the most common approach when you know exactly what you want the system to produce.
A public page stating how a business uses AI and what it does with customer data. Increasingly expected, and cheap to write honestly.
An open standard for connecting AI assistants to outside tools and data in a consistent way. It matters to businesses because it is how an assistant might one day query your booking system directly.