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AI & Answer Engines

Zero-Click Search

A search where the person gets their answer on the results page and never visits a website. Common for opening hours, definitions and conversions — and increasingly common for everything else as AI answers grow.

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AI & Answer Engines

AI Policy Page

A public page stating how a business uses AI and what it does with customer data. Increasingly expected, and cheap to write honestly.

AI & Answer Engines

LLM (Large Language Model)

The kind of AI behind ChatGPT, Claude and Gemini. It is trained on an enormous amount of text and predicts what should come next, which is enough to answer questions, summarise, translate and write.

AI & Answer Engines

Human-in-the-Loop

Keeping a person in the decision, either approving what the AI produced or handling the cases it flags. The usual sensible middle ground between doing everything by hand and trusting a machine completely.

AI & Answer Engines

User-Agent

The name a browser or bot gives when it requests a page. It is how a server tells Googlebot from ChatGPT from a person, and how robots.txt rules are addressed to one and not another.

AI & Answer Engines

Predictive Analytics

Using historical data to estimate what will happen next: which customers will lapse, which stock will run out. Useful precisely to the degree that the past resembles the future.

AI & Answer Engines

Text-to-Speech

Turning written text into spoken audio. Modern voices are convincing enough to be used for real narration, which raises its own questions about disclosure.

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