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AI & Answer Engines

Entity SEO

Optimising to be recognised as a specific, real thing rather than for particular keywords. In practice it means consistent naming, structured data, and being mentioned in enough other places to be corroborated.

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AI & Answer Engines

Applebot-Extended

Apple’s equivalent, governing whether your content feeds Apple Intelligence. Ordinary Applebot, which powers Siri and Spotlight, is controlled separately.

AI & Answer Engines

MCP (Model Context Protocol)

An open standard for connecting AI assistants to outside tools and data in a consistent way. It matters to businesses because it is how an assistant might one day query your booking system directly.

AI & Answer Engines

Synthetic Content

Text, images or video produced by AI. Not penalised for being synthetic, but it is judged by the same standard as anything else — and thin AI-written pages fail that standard easily.

AI & Answer Engines

Vector Database

A database built to store embeddings and find the closest matches quickly. It is the part of an AI search system that decides which of your pages is relevant to a question.

AI & Answer Engines

Speech Recognition

Turning spoken words into text. It underpins voice search, dictation and call transcription, and it now handles accents and background noise far better than it used to.

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