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AI & Answer Engines

Answer Engine

An answer engine replies to a question with a written answer instead of a list of links. ChatGPT, Perplexity and Google’s AI Overviews are all answer engines. The old question was “do we rank?”; the new one is “are we the answer?”

Related terms

AI & Answer Engines

Query Fan-Out

When an assistant turns one question into several searches behind the scenes, then combines what it finds. It means your page can be pulled into an answer about a question you never targeted.

AI & Answer Engines

Digital Twin

A working model of something real — a building, a supply chain — kept in step with it using live data, so changes can be tested before they are made for real.

AI & Answer Engines

Microdata

An older way of marking up facts, written as attributes on the HTML itself rather than in a separate block. Still understood, but JSON-LD is now the safer choice.

AI & Answer Engines

OAI-SearchBot

The crawler OpenAI uses to answer live searches in ChatGPT, separate from GPTBot. Blocking one does not block the other, so a site can be absent from ChatGPT search while still being read for training.

AI & Answer Engines

Knowledge Graph

A map of things and how they relate — this company, its founder, its address, its services. Search engines and AI systems use one to know that two mentions of a name refer to the same business.

AI & Answer Engines

Rich Result

A search listing with something extra — stars, prices, an image, an FAQ dropdown. Rich results come from structured data, and they take up more of the screen than a plain blue link.

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