RDFa
Another attribute-based markup standard for embedding machine-readable facts in a page. Less common on business websites than JSON-LD, and largely equivalent in what it can express.
Related terms
Markdown
A plain-text way of writing formatted documents using symbols like # for a heading. AI systems read it easily because the structure is unambiguous, which is why some sites now offer it alongside HTML.
Temperature
A setting that controls how predictable an AI’s output is. Low temperature gives safe, repeatable answers; high temperature gives varied, more surprising ones — useful for ideas, risky for facts.
ClaudeBot
Anthropic’s crawler, which reads public pages for Claude. Like the others it identifies itself and follows robots.txt.
LocalBusiness Schema
Organization markup with the details a local search needs — address, opening hours, service area, price range. What lets an assistant answer “is there one near me, and are they open now?”
Grounding
Giving an AI real source material to answer from, instead of letting it rely on memory. A grounded answer can be checked and cited; an ungrounded one is where hallucinations come from.
Neural Network
A system of simple connected units, loosely inspired by the brain, that learns patterns from examples rather than following rules somebody wrote. Nearly all modern AI is built on one.