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AI & Answer Engines

AI Search

Searching by asking a question in ordinary language and getting a written reply, rather than typing keywords and choosing from links. It changes what a website has to do: be readable and quotable by a machine, not just findable.

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AI & Answer Engines

Speakable Schema

Markup identifying the parts of a page suitable to be read aloud by a voice assistant. Narrow in application, but it removes the guesswork about which sentence answers the question.

AI & Answer Engines

Guardrails

The limits placed on what an AI may say or do — refusing certain requests, staying on topic, never inventing a price. Essential on anything customer-facing.

AI & Answer Engines

AI Policy Page

A public page stating how a business uses AI and what it does with customer data. Increasingly expected, and cheap to write honestly.

AI & Answer Engines

Rich Result

A search listing with something extra — stars, prices, an image, an FAQ dropdown. Rich results come from structured data, and they take up more of the screen than a plain blue link.

AI & Answer Engines

Knowledge Graph

A map of things and how they relate — this company, its founder, its address, its services. Search engines and AI systems use one to know that two mentions of a name refer to the same business.

AI & Answer Engines

Supervised Learning

Training a model on examples that are already labelled with the right answer. It is the most common approach when you know exactly what you want the system to produce.

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