Prompt
The instruction or question you give an AI. The wording matters more than people expect: the same request phrased two ways can produce noticeably different answers.
Related terms
GPTBot
OpenAI’s crawler for building its index. Blocking it in robots.txt keeps your content out of that index — and out of the answers built from it.
Structured Data Testing
Checking that your markup is valid and says what you meant. Worth doing after every template change, because broken structured data usually fails silently rather than visibly.
Microdata
An older way of marking up facts, written as attributes on the HTML itself rather than in a separate block. Still understood, but JSON-LD is now the safer choice.
Function Calling
When a model, instead of answering from memory, asks to run a specific tool — look up a price, check stock — and uses the result. It is what turns a chat assistant into something that can act.
Digital Twin
A working model of something real — a building, a supply chain — kept in step with it using live data, so changes can be tested before they are made for real.
Author Authority
The weight given to content because of who wrote it. Advice attributed to a named person with a real background is treated very differently from advice signed by a company or by nobody.