AI Agent
An AI that does things rather than only answering — browsing a site, filling a form, completing a booking. It is why websites are starting to be judged on whether a machine can use them, not only read them.
Related terms
Hallucination
When an AI states something false with complete confidence — an invented price, a policy you never had, a product you do not sell. The usual cause is that the correct fact was not available anywhere it could read.
Transformer
The model architecture behind almost every modern AI system, introduced in 2017. Its trick is paying attention to how every word in a passage relates to every other, which is what made fluent machine writing possible.
AI Brand Mention
Your business being named in an AI answer, with or without a link. Worth tracking separately from traffic, because a mention can win the customer without ever producing a click.
AI Visibility
How often, and how accurately, AI assistants mention your business when someone asks about what you do. Unlike search rankings there is no official scoreboard, so it is measured by asking the assistants and by watching which crawlers visit.
Well-Known URI
A standard location, always under /.well-known/, where machines look for information about a site — security contacts, API catalogues, agent details. Putting files there means they can be found without being linked.
Sentiment Analysis
Automatically judging whether text is positive, negative or neutral. Used to read reviews and messages at a scale nobody could read by hand.