AI Policy Page
A public page stating how a business uses AI and what it does with customer data. Increasingly expected, and cheap to write honestly.
Related terms
GPTBot
OpenAI’s crawler for building its index. Blocking it in robots.txt keeps your content out of that index — and out of the answers built from it.
Text-to-Speech
Turning written text into spoken audio. Modern voices are convincing enough to be used for real narration, which raises its own questions about disclosure.
Human-in-the-Loop
Keeping a person in the decision, either approving what the AI produced or handling the cases it flags. The usual sensible middle ground between doing everything by hand and trusting a machine completely.
Zero-Click Search
A search where the person gets their answer on the results page and never visits a website. Common for opening hours, definitions and conversions — and increasingly common for everything else as AI answers grow.
Temperature
A setting that controls how predictable an AI’s output is. Low temperature gives safe, repeatable answers; high temperature gives varied, more surprising ones — useful for ideas, risky for facts.
Answer Engine
An answer engine replies to a question with a written answer instead of a list of links. ChatGPT, Perplexity and Google’s AI Overviews are all answer engines. The old question was “do we rank?”; the new one is “are we the answer?”