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AI & Answer Engines

AI Overviews

The written summary Google now places above its search results, assembled from several pages and citing a few of them. Appearing inside one can bring visitors; being left out of one can quietly cost you the clicks you used to get.

Related terms

AI & Answer Engines

Context Window

How much text a model can hold in mind at once, counted in tokens. Anything beyond it is forgotten, which is why very long conversations start to lose earlier details.

AI & Answer Engines

Prompt

The instruction or question you give an AI. The wording matters more than people expect: the same request phrased two ways can produce noticeably different answers.

AI & Answer Engines

RDFa

Another attribute-based markup standard for embedding machine-readable facts in a page. Less common on business websites than JSON-LD, and largely equivalent in what it can express.

AI & Answer Engines

Conversational Search

Searching by asking a full question, often as a follow-up to a previous one, the way you would ask a person. It favours pages that answer plainly over pages stuffed with keywords.

AI & Answer Engines

Neural Network

A system of simple connected units, loosely inspired by the brain, that learns patterns from examples rather than following rules somebody wrote. Nearly all modern AI is built on one.

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