AI Brand Mention
Your business being named in an AI answer, with or without a link. Worth tracking separately from traffic, because a mention can win the customer without ever producing a click.
Related terms
Grounding
Giving an AI real source material to answer from, instead of letting it rely on memory. A grounded answer can be checked and cited; an ungrounded one is where hallucinations come from.
LocalBusiness Schema
Organization markup with the details a local search needs — address, opening hours, service area, price range. What lets an assistant answer “is there one near me, and are they open now?”
Long-Tail Query
A longer, more specific search — “boutique hotel Siem Reap near Pub Street with a pool” rather than “hotel”. Individually rare, collectively most of all searches, and far easier to answer well.
sameAs
A structured-data property that links your business to its profiles elsewhere — Facebook, LinkedIn, a directory. It is how a model confirms you exist in more than one place, which makes it far likelier to name you.
AI Agent
An AI that does things rather than only answering — browsing a site, filling a form, completing a booking. It is why websites are starting to be judged on whether a machine can use them, not only read them.
AI Overviews
The written summary Google now places above its search results, assembled from several pages and citing a few of them. Appearing inside one can bring visitors; being left out of one can quietly cost you the clicks you used to get.