Typography
Typography refers to the style, arrangement, and appearance of text on a web page. It includes font selection, size, line spacing, and other text related design elements.
Glossary
Learn about the technology that supports your online activities with our glossary. It will help you understand terms like domain name, hosting software, mobile apps, web terminologies, digital marketing, and more.
UI (User Interface)
Pertains to a website’s or app’s visual elements that users interact with when browsing a website or using an app. Buttons, menus, and forms are part of the user interface.
Unsupervised Learning
Training a model on unlabelled data and letting it find structure by itself — grouping similar customers, say, without being told what the groups are.
Uptime
The amount of time the server is uninterrupted and a website is accessible, typically shown as a percentage. Websites strive for high uptime (99% and above) to ensure continuous…
URL (Uniform Resource Locator)
The address used to access a web page or resource on the internet, specifying the location and the protocol for retrieval.
User Journey
A visual or narrative representation of an individual’s interactions with a website or application, mapping out each step from initial engagement to a specific goal.
User-Agent
The name a browser or bot gives when it requests a page. It is how a server tells Googlebot from ChatGPT from a person, and how robots.txt rules are addressed to one and not another.
UX (User Experience)
Directly related to usability, representing the experience users have while browsing a specific web page. User experience encompasses usability, accessibility, and overall…
Vector Database
A database built to store embeddings and find the closest matches quickly. It is the part of an AI search system that decides which of your pages is relevant to a question.
Vector Search
Searching by meaning rather than by matching words. A page that never uses the phrase somebody typed can still be the best answer, and vector search is what finds it.
Version Control
A tool used to help manage changes in source code over time, allowing developers to monitor, review, and revert to past versions of the code if needed. Git is a popular version…
Viewports
The frame through which a user views a webpage, such as the browser window on a phone or desktop. Viewports adapt website content to different screen sizes and devices.
Virtual Reality (VR)
Virtual Reality is a type of experience that can be like or unlike the real world. It is usually done using headsets and immersive environments to make users feel like they are in…
Voice Search SEO
Voice search SEO focuses on optimizing content for voice search queries, considering the natural language and conversational tone used in voice search. Creating FAQ style content…
Watermarking
Marking AI-generated content so it can be identified later, often invisibly. Part of the same effort as provenance, and equally early.
Web Hosting
Web hosting is a service that allows individuals and organizations to make their websites accessible via the World Wide Web. It involves storing website files on a server…
Well-Known URI
A standard location, always under /.well-known/, where machines look for information about a site — security contacts, API catalogues, agent details. Putting files there means they can be found without being linked.
White Hat SEO
White hat SEO comprises ethical and legitimate tactics that adhere to search engine guidelines, focusing on providing value to users and building a sustainable online presence.…
White Space
White space, also known as negative space, refers to the empty space between elements on a web page. It is used to create visual hierarchy and improve readability.
Widget
An application that allows for extra functionalities and features on a website. Social media widgets, weather widgets, and chat widgets.
Wireframe
A skeletal representation of a website’s structure, typically one of the first steps in the website development process. Wireframes provide a visual guide for arranging content…
WordPress CMS
The most popular blogging software available, widely used as a Content Management System (CMS) for websites. Many hosts provide one click installation for WordPress.
Zero-Click Search
A search where the person gets their answer on the results page and never visits a website. Common for opening hours, definitions and conversions — and increasingly common for everything else as AI answers grow.