Speakable Schema
Markup identifying the parts of a page suitable to be read aloud by a voice assistant. Narrow in application, but it removes the guesswork about which sentence answers the question.
Glossary
Learn about the technology that supports your online activities with our glossary. It will help you understand terms like domain name, hosting software, mobile apps, web terminologies, digital marketing, and more.
Speech Recognition
Turning spoken words into text. It underpins voice search, dictation and call transcription, and it now handles accents and background noise far better than it used to.
SQL (Structured Query Language)
SQL is a domain specific language used in programming and designed for managing data held in a relational database management system (RDBMS).
SSL (Secure Sockets Layer)
A mechanism for providing secure and authenticated communications across a network, commonly used for securing E commerce sites. Websites using SSL display “https://” in the…
Structured Data Testing
Checking that your markup is valid and says what you meant. Worth doing after every template change, because broken structured data usually fails silently rather than visibly.
Supervised Learning
Training a model on examples that are already labelled with the right answer. It is the most common approach when you know exactly what you want the system to produce.
SYN Flood
A DDoS attack that exploits the TCP handshake process by sending a high volume of SYN packets without completing the handshake, exhausting the target’s resources. An attacker…
Synthetic Content
Text, images or video produced by AI. Not penalised for being synthetic, but it is judged by the same standard as anything else — and thin AI-written pages fail that standard easily.
Technical SEO
Technical SEO focuses on the technical aspects of a website to improve its search engine visibility. It involves optimizing website speed, crawlability, and indexability.…
Temperature
A setting that controls how predictable an AI’s output is. Low temperature gives safe, repeatable answers; high temperature gives varied, more surprising ones — useful for ideas, risky for facts.
Text-to-Speech
Turning written text into spoken audio. Modern voices are convincing enough to be used for real narration, which raises its own questions about disclosure.
TG Mini App
“TG Mini App” stands for Telegram Mini App. It is a lightweight web application that runs directly inside the Telegram messaging app. Think of it as a small, interactive website…
Third-Party Cookie
A third party cookie is set by a domain other than the one the user is visiting, often by third party tracking or advertising services. These cookies are used to track users…
Title Tag
An HTML element that specifies the title of a web page, appearing in search results and web browser tabs. The title tag is a crucial on page SEO element for conveying page content…
Toggles
On/off switches used in website interfaces for activating or deactivating specific features. Toggles control various settings and functionalities on a web page.
Token
The unit an AI reads and writes in — roughly three quarters of a word. Models are priced and limited by tokens, which is why very long documents cost more and sometimes get truncated.
Tool Use
An AI reaching outside itself to do something it cannot do alone: run a search, do arithmetic reliably, read a live page. Nearly every useful assistant depends on it.
Top-level Domain
The right most portion of a domain name, such as “.com”, “.org”, “.net”, etc. In “example.com”, “.com” is the top level domain.
Topical Authority
Being recognised as a reliable source on a subject rather than on a single keyword, usually by covering it thoroughly and consistently. It is what makes a small site beat a bigger one in a narrow field.
Traffic
The number of users visiting a website, often categorized as organic, direct, referral, and paid traffic. Monitoring website traffic helps to assess the effectiveness of SEO…
Training Data
The text, images or code a model learned from. It shapes everything the model knows and every bias it carries, and it is why what your website said two years ago may still be what an assistant repeats.
Transaction
In the context of databases, a transaction is a single unit of work performed against a database. It is a sequence of operations that are treated as a single logical unit of work.
Transformer
The model architecture behind almost every modern AI system, introduced in 2017. Its trick is paying attention to how every word in a passage relates to every other, which is what made fluent machine writing possible.
TrustRank
An algorithm that separates useful web pages from spam, measuring the trustworthiness of a website. Websites with high quality backlinks and original content are likely to have…