SDK (Software Development Kit)
A set of tools and libraries provided by platform vendors to developers for the purpose of building software applications on a specific platform.
Glossary
Learn about the technology that supports your online activities with our glossary. It will help you understand terms like domain name, hosting software, mobile apps, web terminologies, digital marketing, and more.
Search Engine
An online tool that searches for information on the internet, returning relevant web pages based on user queries. Google, Bing, and Yahoo are popular search engines.
Search Intent
What somebody actually wants when they type a query: to learn, to compare, to buy, or to find a specific site. Matching it matters more than matching the words.
Selfie Marketing
A social media marketing strategy commonly used for awareness campaigns in which brands create a trend for users to share via taking selfies.
SEM (Search Engine Marketing)
A form of internet marketing that involves promoting websites by increasing their visibility in search engine results pages through paid advertising.
Semantic Search
Search that works on meaning rather than exact words, so a page can match a query it never literally contains. It is why writing naturally now beats repeating a keyword.
Semantic SEO
Semantic SEO focuses on understanding user intent and the context of search queries to deliver more relevant search results. It involves creating content that aligns with the…
Sentiment Analysis
Automatically judging whether text is positive, negative or neutral. Used to read reviews and messages at a scale nobody could read by hand.
SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is the practice of optimizing web pages and content to rank higher in search engine results pages, thereby increasing organic traffic to the…
SERP (Search Engine Results Page)
The page displayed by search engines in response to a query, which includes a list of results and often paid advertisements. Example : The first page of Google search results is a…
Server Rules
Directives within .htaccess files that control server behavior and functionality on a per directory basis. Implementing server rules to enforce security measures and enhance…
Session
A period of interaction between a user and an app, website, or other system.
Setting Up Custom Error Pages
Using .htaccess to define custom error pages that display when a user encounters an error, such as a 404 (page not found) or 500 (internal server error). Creating a custom 404…
Shareable Content
Content that spreads across the Internet as audiences connect and resonate with a topic, idea, or story, and click to share it with their friends and followers.
Shared Hosting
Shared hosting is a type of web hosting where multiple websites are hosted on a single server, sharing its resources, such as CPU, memory, and disk space.
Shared Hosting
A hosting environment where multiple website accounts reside on a server and share system resources. Most personal and business sites can use shared hosting without exceeding…
Sitemap
A sitemap is a file that shows all the pages, images, videos, and other information on your website. It’s like a map of everything on your website, including where they are, how…
Sketch
The main design application used to design websites for clients. Sketch is a popular tool for creating web design mockups and prototypes.
SMM (Social Media Marketing)
The use of social media platforms to connect with the audience to build a brand, increase sales, and drive website traffic.
Social Media Content
Anything that an individual or business posts or shares on social media platforms, such as text updates, article shares, photos, videos, and more.
Social Media Platform
A technology that allows people and businesses to interact together online, examples include Facebook, Instagram, LinkedIn, Reddit, Tiktok, and Twitter.
Social Media Slang
Internet shorthand where acronyms represent short phrases used when communicating on social media. LOL (Laugh Out Loud), TBT (ThrowBack Thursday), TBH (to be honest).
Social Network
A dedicated website or other application that enables users to communicate with each other by posting information, comments, messages, images, etc.
Social Trends
A subject or style of content that experiences a surge in popularity on social media.