Prompt Engineering
The craft of writing instructions that get reliable results from an AI — being specific, giving examples, saying what to avoid. Less mysterious than it sounds, and mostly the same skill as briefing a new colleague well.
Glossary
Learn about the technology that supports your online activities with our glossary. It will help you understand terms like domain name, hosting software, mobile apps, web terminologies, digital marketing, and more.
Prompt Injection
An attack where hidden instructions in a web page or document trick an AI into ignoring its real orders. The reason a careful assistant treats page content as information, never as commands.
Prompt Library
A saved set of prompts a team reuses so results stay consistent between people. The simplest way to stop everyone reinventing the same instructions badly.
Purpose of Using Hashtags
Hashtags are used to organize content, increase engagement, and help users discover messages with a specific topic on social media platforms. Research indicates that using…
Python
Python is a high level programming language used for web development, server side scripting, and web application development.
Query Fan-Out
When an assistant turns one question into several searches behind the scenes, then combines what it finds. It means your page can be pulled into an answer about a question you never targeted.
RAG (Retrieval-Augmented Generation)
A technique where the AI first searches a set of documents, then writes its answer from what it found. It is how assistants quote current information rather than whatever was in their training data.
Rank
The position of a web page in search results for a specific keyword or query. A web page ranking first in the search results for a given keyword.
RDFa
Another attribute-based markup standard for embedding machine-readable facts in a page. Less common on business websites than JSON-LD, and largely equivalent in what it can express.
React Native
A framework for building native apps using React, a JavaScript library for building user interfaces.
Recommendation Engine
A system that suggests what somebody might want next based on behaviour — the “customers also bought” of an online shop. One of the oldest commercial uses of machine learning.
Reflection Attack
An attack where the perpetrator spoofs the victim’s IP address and sends requests to third party servers, which then direct their responses to the victim. In an NTP reflection…
Reinforcement Learning
Training by trial, error and reward rather than by examples. It is how models are tuned to be helpful and to refuse things they should refuse.
Remarketing
A digital marketing strategy that involves targeting ads to people who have already visited a website or used an app.
Retargeting/Remarketing
A marketing tactic to re engage people who previously interacted with content on a website or mobile app.
Review Schema
Markup for ratings and reviews, including who wrote them. It feeds the star ratings in search results, and gives an assistant something concrete to cite about your reputation.
Rewriting File Extensions
The process of using .htaccess to modify the file extensions of URLs, allowing for cleaner and more user friendly URLs. Changing “example.php” to “example.html” using .htaccess…
Rich Result
A search listing with something extra — stars, prices, an image, an FAQ dropdown. Rich results come from structured data, and they take up more of the screen than a plain blue link.
robots.txt
A plain text file at the root of a site listing which bots may read what. It is a request rather than a lock — well-behaved crawlers obey it, and all the major AI crawlers do.
ROI (Return on Investment)
A measure used to evaluate the efficiency of an investment, calculated as the gain from the investment minus the cost of the investment, divided by the cost of the investment.
Ruby on Rails
Ruby on Rails is a web application framework written in Ruby. It provides a structure for web developers to build and deploy web applications.
sameAs
A structured-data property that links your business to its profiles elsewhere — Facebook, LinkedIn, a directory. It is how a model confirms you exist in more than one place, which makes it far likelier to name you.
Schema Markup
Code that helps search engines understand the content of a web page, enhancing search results with rich snippets and structured data. Using schema markup to display star ratings…
Scroll Behavior
Scroll behavior refers to the way in which a web page responds to user scrolling, including smooth scrolling, parallax effects, or other interactive scrolling behaviors.