robots.txt
A plain text file at the root of a site listing which bots may read what. It is a request rather than a lock — well-behaved crawlers obey it, and all the major AI crawlers do.
Related terms
PerplexityBot
Perplexity’s crawler. Perplexity cites its sources prominently, so being readable by it is one of the more direct routes to a visible citation.
FAQPage Schema
Markup that labels questions and their answers as questions and answers. It is the most direct way to hand an assistant something it can quote in full without swallowing the surrounding page.
Answer Box
A boxed answer at the top of a results page, lifted from one page and credited to it. Winning one usually means having answered the question plainly and early rather than burying it.
Well-Known URI
A standard location, always under /.well-known/, where machines look for information about a site — security contacts, API catalogues, agent details. Putting files there means they can be found without being linked.
Review Schema
Markup for ratings and reviews, including who wrote them. It feeds the star ratings in search results, and gives an assistant something concrete to cite about your reputation.
Prompt Library
A saved set of prompts a team reuses so results stay consistent between people. The simplest way to stop everyone reinventing the same instructions badly.