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AI & Answer Engines

Generative AI

AI that produces something new — text, images, code, audio — rather than only classifying or predicting. The generative part is why it can write an answer about your business instead of just linking to it.

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AI & Answer Engines

Prompt Library

A saved set of prompts a team reuses so results stay consistent between people. The simplest way to stop everyone reinventing the same instructions badly.

AI & Answer Engines

Grounding

Giving an AI real source material to answer from, instead of letting it rely on memory. A grounded answer can be checked and cited; an ungrounded one is where hallucinations come from.

AI & Answer Engines

Temperature

A setting that controls how predictable an AI’s output is. Low temperature gives safe, repeatable answers; high temperature gives varied, more surprising ones — useful for ideas, risky for facts.

AI & Answer Engines

Synthetic Content

Text, images or video produced by AI. Not penalised for being synthetic, but it is judged by the same standard as anything else — and thin AI-written pages fail that standard easily.

AI & Answer Engines

Inference

The moment an AI actually answers, as opposed to when it was trained. Training happens once and costs a fortune; inference happens every time somebody asks, and is what you pay for per use.

AI & Answer Engines

Vector Search

Searching by meaning rather than by matching words. A page that never uses the phrase somebody typed can still be the best answer, and vector search is what finds it.

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