Retargeting/Remarketing
Definition: A marketing tactic to re-engage people who previously interacted with content on a website or mobile app.
Related terms
Social Media Slang
Internet shorthand where acronyms represent short phrases used when communicating on social media. LOL (Laugh Out Loud), TBT (ThrowBack Thursday), TBH (to be honest).
PPC (Pay-Per-Click)
An online advertising model in which advertisers pay a fee each time their ad is clicked, commonly used in search engine advertising.
Lead Generation
The process of identifying and cultivating potential customers for a business’s products or services.
Image Ad
An ad that uses a single static image combined with primary text, a headline, and an optional description.
CRM (Customer Relationship Management)
A set of applications used to manage customer data and interactions throughout the customer lifecycle. A company uses CRM software to track customer interactions and manage sales…
Content Strategy
The planning and implementation of digital content to work towards a uniform end, including creation and distribution of content for digital marketing campaigns. Developing a…