Internet Platform
Definition: A digital service that facilitates communication between two or more online users.
Related terms
Content Strategy
The planning and implementation of digital content to work towards a uniform end, including creation and distribution of content for digital marketing campaigns. Developing a…
CPC (Cost per Click)
A pricing model that measures the cost for each click on an ad, driving traffic to a website. The company pays $1 for every click on their online ad.
Disappearing Content
An item on social media that disappears after a specified period of time, most often 24 hours. Examples include Instagram Stories, Snapchat, and Facebook Stories.
Social Network
A dedicated website or other application that enables users to communicate with each other by posting information, comments, messages, images, etc.
Shareable Content
Content that spreads across the Internet as audiences connect and resonate with a topic, idea, or story, and click to share it with their friends and followers.
Boost
The option to pay social media platforms to increase the reach of an existing post to followers or a targeted audience.