Boost
Definition: The option to pay social media platforms to increase the reach of an existing post to followers or a targeted audience.
Related terms
Ad Relevance Diagnostics
A system to measure how well your ads rank compared to others competing for the same audiences.
Social Trends
A subject or style of content that experiences a surge in popularity on social media.
Inbound Social Media Marketing
Tailoring social media experiences for a target audience to gain their attention and convert them into paying customers.
Disappearing Content
An item on social media that disappears after a specified period of time, most often 24 hours. Examples include Instagram Stories, Snapchat, and Facebook Stories.
Social Media Slang
Internet shorthand where acronyms represent short phrases used when communicating on social media. LOL (Laugh Out Loud), TBT (ThrowBack Thursday), TBH (to be honest).
Social Media Platform
A technology that allows people and businesses to interact together online, examples include Facebook, Instagram, LinkedIn, Reddit, Tiktok, and Twitter.