Boost
Definition: The option to pay social media platforms to increase the reach of an existing post to followers or a targeted audience.
Related terms
Ad Relevance Diagnostics
A system to measure how well your ads rank compared to others competing for the same audiences.
ROI (Return on Investment)
A measure used to evaluate the efficiency of an investment, calculated as the gain from the investment minus the cost of the investment, divided by the cost of the investment.
PPC (Pay-Per-Click)
An online advertising model in which advertisers pay a fee each time their ad is clicked, commonly used in search engine advertising.
Internet Platform
A digital service that facilitates communication between two or more online users.
Organic Reach
A measurement of how many Facebook users saw a post without paid promotion or boosting.
Content Marketing
The strategic creation and distribution of valuable, relevant, and consistent content to attract and retain a target audience, with the goal of driving profitable customer action.