PPC (Pay-Per-Click)
Definition: An online advertising model in which advertisers pay a fee each time their ad is clicked, commonly used in search engine advertising.
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Definition: An online advertising model in which advertisers pay a fee each time their ad is clicked, commonly used in search engine advertising.
A form of engagement in which a user replies to a social media post.
A/B testing, also called split testing, is a way to compare two versions of a web page or app to see which one works better. It’s like a controlled experiment where variant A is…
The page displayed by search engines in response to a query, which includes a list of results and often paid advertisements. Example : The first page of Google search results is a…
A special hashtag associated with a specific brand, used to inspire people to include the brand in their conversations on social media platforms.
A feature that determines when your ads will show, allowing you to specify the day of the week and time of day for ad display.
An item on social media that disappears after a specified period of time, most often 24 hours. Examples include Instagram Stories, Snapchat, and Facebook Stories.