Analytics
Definition: The systematic computational analysis of data or statistics, often used to measure the performance of a website or marketing campaign.
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Definition: The systematic computational analysis of data or statistics, often used to measure the performance of a website or marketing campaign.
A form of engagement in which a user replies to a social media post.
A system to measure how well your ads rank compared to others competing for the same audiences.
A measure used to evaluate the efficiency of an investment, calculated as the gain from the investment minus the cost of the investment, divided by the cost of the investment.
An online advertising model in which advertisers pay a fee each time their ad is clicked, commonly used in search engine advertising.
A digital service that facilitates communication between two or more online users.
A measurement of how many Facebook users saw a post without paid promotion or boosting.