Prompt Library
A saved set of prompts a team reuses so results stay consistent between people. The simplest way to stop everyone reinventing the same instructions badly.
Related terms
JSON-LD
The format Google and the AI assistants prefer for structured data — a block of machine-readable facts tucked into the page. It states plainly what prose only implies: this is the business, this is the address, this is the price.
Chunking
Splitting a long page into smaller passages so an AI can retrieve just the relevant part. Pages with clear headings chunk cleanly; a single unbroken wall of text does not.
Content Provenance
A record of where a piece of content came from and how it was made, sometimes attached to the file itself. Emerging as a way to tell an original photograph from a generated one.
Well-Known URI
A standard location, always under /.well-known/, where machines look for information about a site — security contacts, API catalogues, agent details. Putting files there means they can be found without being linked.
HowTo Schema
Markup for step-by-step instructions, labelling each step in order. Useful for anything procedural, and easy for an assistant to reproduce accurately.
GPTBot
OpenAI’s crawler for building its index. Blocking it in robots.txt keeps your content out of that index — and out of the answers built from it.