Computer Vision
AI that interprets images and video — reading a document, recognising a product, counting people. The part of AI that has been quietly working in industry for years.
Related terms
llms.txt
An emerging convention: a plain-text file at your site root that gives AI systems a clean map of what is on it. It saves an assistant from crawling around to work out what your site contains.
Rich Result
A search listing with something extra — stars, prices, an image, an FAQ dropdown. Rich results come from structured data, and they take up more of the screen than a plain blue link.
Entity
A distinct thing a search engine can recognise: a company, a person, a place, a product. Being understood as an entity, rather than as a string of characters, is what lets you be recommended by name.
Explainability
How well a system can show why it reached a decision. It matters most where the decision affects somebody — a loan, a diagnosis, a job application — and “the model said so” is not an answer.
AI Crawler
A bot that reads websites on behalf of an AI company, either to build an index or to answer a live question. They arrive under their own names and obey robots.txt, so you can decide which are welcome.
Review Schema
Markup for ratings and reviews, including who wrote them. It feeds the star ratings in search results, and gives an assistant something concrete to cite about your reputation.