Transformer
The model architecture behind almost every modern AI system, introduced in 2017. Its trick is paying attention to how every word in a passage relates to every other, which is what made fluent machine writing possible.
angkor@design~query "Angkor Design"
4 matches — opening studio
The model architecture behind almost every modern AI system, introduced in 2017. Its trick is paying attention to how every word in a passage relates to every other, which is what made fluent machine writing possible.
Answer Engine Optimization is the work of becoming the source that answers a question rather than one of ten links offered. It matters because search increasingly replies with a written answer, and only one or two businesses get named inside it.
A way of turning text into numbers so a computer can tell that “web hosting” and “website server space” are about the same thing. It is what makes search by meaning possible rather than search by exact word.
Optimising to be recognised as a specific, real thing rather than for particular keywords. In practice it means consistent naming, structured data, and being mentioned in enough other places to be corroborated.
A structured-data property that links your business to its profiles elsewhere — Facebook, LinkedIn, a directory. It is how a model confirms you exist in more than one place, which makes it far likelier to name you.
Searching by asking a full question, often as a follow-up to a previous one, the way you would ask a person. It favours pages that answer plainly over pages stuffed with keywords.
The rough limit on how much of your site a crawler will fetch in a visit. Slow pages and endless near-duplicate URLs spend it on nothing, so the pages that matter get visited less often.