Explainability
How well a system can show why it reached a decision. It matters most where the decision affects somebody — a loan, a diagnosis, a job application — and “the model said so” is not an answer.
Glossary
Learn about the technology that supports your online activities with our glossary. It will help you understand terms like domain name, hosting software, mobile apps, web terminologies, digital marketing, and more.
FAQPage Schema
Markup that labels questions and their answers as questions and answers. It is the most direct way to hand an assistant something it can quote in full without swallowing the surrounding page.
Favicon
A favicon is a small icon associated with a website that is displayed in the browser’s address bar, tabs, and bookmarks. It helps users identify the website visually.
Featured Snippet
A selected search result that appears at the top of the organic search results, providing concise answers to user queries. A featured snippet answering a question with a brief…
File Management
The process of organizing, protecting, and controlling access to files and directories using .htaccess directives. Using .htaccess to restrict access to specific files or…
Fine-Tuning
Taking a general model and training it further on your own examples so it follows your tone or handles your particular task. Useful when prompting alone keeps producing nearly-right answers.
First-Party Cookie
A first party cookie is set by the website being visited and is used to enhance the user experience by remembering user preferences and interactions on that specific website.…
Flood Attack
A DDoS attack that inundates a target with a high volume of traffic, consuming bandwidth or system resources to the point of failure. During a SYN flood attack, an attacker might…
Followed Link
A hyperlink that passes authority and influences the linked page’s search engine rankings. A standard hyperlink without the “nofollow” attribute.
Front-End Development
Front end development focuses on the user interface of websites, encompassing the design and implementation of interactive and visually appealing web pages.
FTP (File Transfer Protocol)
A service for transferring files over the internet. FTP clients like FileZilla are used to upload/download files to/from a remote server.
Function Calling
When a model, instead of answering from memory, asks to run a specific tool — look up a price, check stock — and uses the result. It is what turns a chat assistant into something that can act.
Generative AI
AI that produces something new — text, images, code, audio — rather than only classifying or predicting. The generative part is why it can write an answer about your business instead of just linking to it.
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the practice of optimizing digital content for AI powered generative engines like ChatGPT, Google’s SGE, Bard, and other large language…
Gigabyte (Gig or GB)
A gigabyte is a unit of digital information storage equal to approximately one billion bytes (1,073,741,824 bytes in binary terms). It is commonly used to measure the capacity of…
Google-Extended
The robots.txt setting that controls whether Google may use your content for Gemini and AI Overviews. It is separate from ordinary Google Search, so you can allow one and refuse the other.
GPTBot
OpenAI’s crawler for building its index. Blocking it in robots.txt keeps your content out of that index — and out of the answers built from it.
Grey Hat SEO
Grey hat SEO techniques fall between white hat and black hat tactics, operating in a morally ambiguous space where they may not directly violate search engine guidelines but are…
Grid System
A grid system is a structure comprising a series of intersecting vertical and horizontal lines used to organize and align content on a web page.
Grounding
Giving an AI real source material to answer from, instead of letting it rely on memory. A grounded answer can be checked and cited; an ungrounded one is where hallucinations come from.
Guardrails
The limits placed on what an AI may say or do — refusing certain requests, staying on topic, never inventing a price. Essential on anything customer-facing.
Hallucination
When an AI states something false with complete confidence — an invented price, a policy you never had, a product you do not sell. The usual cause is that the correct fact was not available anywhere it could read.
Hashtag
A word or phrase introduced by the symbol that categorizes and shows the topic of a message on social media. AngkorSunrise is a popular hashtag for sharing nostalgic content on…
Heatmap
A heatmap is a visual representation of data that uses color to indicate the intensity of user interactions with specific areas of a web page.