GPTBot
OpenAI’s crawler for building its index. Blocking it in robots.txt keeps your content out of that index — and out of the answers built from it.
Related terms
AI Search
Searching by asking a question in ordinary language and getting a written reply, rather than typing keywords and choosing from links. It changes what a website has to do: be readable and quotable by a machine, not just findable.
Unsupervised Learning
Training a model on unlabelled data and letting it find structure by itself — grouping similar customers, say, without being told what the groups are.
Speakable Schema
Markup identifying the parts of a page suitable to be read aloud by a voice assistant. Narrow in application, but it removes the guesswork about which sentence answers the question.
AI Crawler
A bot that reads websites on behalf of an AI company, either to build an index or to answer a live question. They arrive under their own names and obey robots.txt, so you can decide which are welcome.
Organization Schema
Structured data describing the business itself: name, logo, address, contact details, social profiles. The single most useful markup for being recognised, and the one most small sites are missing.
Semantic Search
Search that works on meaning rather than exact words, so a page can match a query it never literally contains. It is why writing naturally now beats repeating a keyword.