FAQPage Schema
Markup that labels questions and their answers as questions and answers. It is the most direct way to hand an assistant something it can quote in full without swallowing the surrounding page.
Related terms
Training Data
The text, images or code a model learned from. It shapes everything the model knows and every bias it carries, and it is why what your website said two years ago may still be what an assistant repeats.
Prompt Engineering
The craft of writing instructions that get reliable results from an AI — being specific, giving examples, saying what to avoid. Less mysterious than it sounds, and mostly the same skill as briefing a new colleague well.
RDFa
Another attribute-based markup standard for embedding machine-readable facts in a page. Less common on business websites than JSON-LD, and largely equivalent in what it can express.
Embedding
A way of turning text into numbers so a computer can tell that “web hosting” and “website server space” are about the same thing. It is what makes search by meaning possible rather than search by exact word.
Review Schema
Markup for ratings and reviews, including who wrote them. It feeds the star ratings in search results, and gives an assistant something concrete to cite about your reputation.
Content Negotiation
When the same URL serves different formats depending on what the visitor asks for — HTML for a browser, Markdown for an assistant. It lets one address serve people and machines without either getting a compromise.