Hallucination
When an AI states something false with complete confidence — an invented price, a policy you never had, a product you do not sell. The usual cause is that the correct fact was not available anywhere it could read.
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When an AI states something false with complete confidence — an invented price, a policy you never had, a product you do not sell. The usual cause is that the correct fact was not available anywhere it could read.
Being recognised as a reliable source on a subject rather than on a single keyword, usually by covering it thoroughly and consistently. It is what makes a small site beat a bigger one in a narrow field.
A system that suggests what somebody might want next based on behaviour — the “customers also bought” of an online shop. One of the oldest commercial uses of machine learning.
Training by trial, error and reward rather than by examples. It is how models are tuned to be helpful and to refuse things they should refuse.
The weight given to content because of who wrote it. Advice attributed to a named person with a real background is treated very differently from advice signed by a company or by nobody.
Google’s shorthand for Experience, Expertise, Authoritativeness and Trust — the qualities its raters look for. Not a score you can see, but a decent description of what makes content worth surfacing.
Your business being named in an AI answer, with or without a link. Worth tracking separately from traffic, because a mention can win the customer without ever producing a click.